Trade Show Cost-Per-Lead Data
How much did exhibitors spend on average in 2010 per face-to-face meeting at their exhibit? $276 according to Exhibit Surveys Inc. data reported in April 2011 by Exhibitor Magazine. How much did they...
View ArticleA Marketer’s Look at High Performance Storage at Oracle OpenWorld 2011
I go to Oracle OpenWorld (OOW) in San Francisco every year because my PR and lead gen. firm, Marketingsage, helps data storage and data management firms market to the large enterprises that use Oracle....
View ArticleA Storage Marketer’s Review of Cloud Expo 2011
The good people ay Sys-Con Events invited me to the Cloud Computing Conference & Expo. The event was held November 7 through 10, 2011 at the Santa Clara Convention Center in Northern...
View ArticleSo What Does a Big Advertising Budget Look Like?
So what does a big advertising budget look like? Here’s what Microsoft, IBM, HP, Apple, Intuit, Cisco, Intel and Dell spent in 2010 according to the B2B Magazine Top Advertiser list (published November...
View ArticleTop Trade Show List for Marketers of Enterprise Storage and Data Management...
My firm, Marketingsage, helps data storage and data management firms market to enterprise customers. One of our lead generation services is trade show support so we see a lot of shows. We also use...
View ArticlePurchased Lists vs. Online Advertising: Which is best for marketing storage...
It’s very unwise to pick just one promotional strategy and exclude all others, but it happens a lot among start-ups in the IT industry. Typically, the underlying problem is money. The firm has a very...
View ArticleStrategic Budgeting for Sales-Centric Marketers at Storage and Data...
Summary: Marketing VPs and CEOs at data storage and data management firms can use these 5 techniques to generate more sales for the same budget by thinking strategically about how they allocate money....
View ArticleSales Opportunities with Specialty Golf Trips
I recently met with Cathal O’Donoghue, a fellow alumnus of my university. He organizes custom golf events in Ireland, Scotland, England, Wales and beyond so I was reminded of all the golf-themed events...
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